A busy, engaging and interactive, full-day session that will help delegates to grow, develop and progress in the fast-paced environment of the advertising industry.
The trainer will run this course over two-morning zoom sessions lasting 3 hours on the following dates:
This course is aimed at newcomers to the agency world, in their first role in the Account Handling team, such as Account Execs (or Digital Exec/Media Exec) role.
The advertising industry is dominated by strong-minded, opinionated and very forceful characters. To grow, develop and progress in such a competitive and fast-paced environment, there are behaviours that simply have to be embraced, especially by those that are new to agency life.
The agency must teach the technicalities of the role and in particular, the specifics of their processes. This course will augment that basic training by sharing the behaviours, mindsets and attitudes that are core to building a successful career in advertising.
It will explain these behaviours in the context of the agency environment and the expectations of senior Client Service personnel.
Account Handling Essentials is specifically designed and built around input and feedback from CSDs, ADs, L&D specialists, and AE’s in their first agency roles, all currently working across IPA member agencies.
This course is a busy, engaging and interactive, full day session and by the end of the course, delegates will be (better) able to:
Alan Mead is now a Coach and Trainer having spent over 30 years in advertising, working as a Group Board Account Director, Production then Procurement Director and finally Head of Learning along the way. His submissions have secured his last Agency, Bray Leino, 3 IPA CPD Gold and 2 IPA CPD Platinum Awards.
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