This in-person course will help you to grow, develop and progress in the fast-paced environment of the advertising industry and is especially helpful to those that are new to agency life.
Junior members of the Account Handling team (1 year of experience maximum).
The advertising industry is dominated by strong-minded, opinionated and very forceful characters. To grow, develop and progress in such a competitive and fast-paced environment, there are behaviours that simply have to be embraced, especially by those who are new to agency life.
The agency must teach the technicalities of the role and in particular, the specifics of their processes. This course will augment that basic training by sharing the behaviours, mindsets and attitudes that are core to building a successful career in advertising.
It will explain these behaviours in the context of the agency environment and the expectations of senior Client Service personnel.
Account Handling Essentials is specifically designed and built around input and feedback from CSDs, ADs, L&D specialists, and AE’s in their first agency roles, all currently working across IPA member agencies.
This course is a busy, engaging and interactive session and by the end of the course, delegates will be (better) able to:
This course will take place
Alan Mead is now a Coach and Trainer having spent over 30 years in advertising, working as a Group Board Account Director, Production then Procurement Director and finally Head of Learning along the way. His submissions have secured his last Agency, Bray Leino, 3 IPA CPD Gold and 2 IPA CPD Platinum Awards.
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