Advanced Behavioural Economics

This proactive workshop will benefit anyone who is interested in understanding the drivers behind decision-making.

This two session MIPA workshop, will give you an introduction to the field of behavioural science as it applies to advertising, using a simple framework to make sense of academic findings.

This course will be run online over two sessions. 

Who is this course for?

This proactive workshop, run by Richard Shotton, the Author of The Choice Factory: 25 Behavioural Biases That Influence What We Buy, will benefit anyone who is interested in understanding the drivers behind decision-making.

What are the benefits? 

  • How behavioural science can be practically applied to our day-to-day challenges.
  • Insight into the most relevant biases to advertisers.
  • A framework to make applying the biases as simple as possible.
  • A 'fast and frugal' approach to insight generation.

Course content

This two session MIPA workshop, will give you an introduction to the field of behavioural science as it applies to advertising, using a simple framework to make sense of academic findings.

We’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give you the edge.

Most importantly, we will bring it all back to advertising, always translating theory into practice in the context of your specific issues.

Following the workshops, there will also be an exciting opportunity for delegates to put what they have learnt into to practice, by tackling a current social problem. The best solutions will not only be merited with one MIPA star towards their accreditation. 

Course dates

You will need to attend both parts:

  • Part 1: Tuesday 23 March, 10.00am - 12.00pm 
  • Part 2: Thursday 25 March, 10.00am - 12.00pm

Your tutor

Richard Shotton 

Last updated 05 October 2021