The brands that succeed on social media aren't the ones posting the most, they're the ones that show up with consistency, a clear point of view and a recognisable identity. When brand is at the core of your social strategy, it stops being a content problem and starts becoming a long-term business advantage. This course gives you the strategic tools to build that and the language to bring stakeholders with you.
Designed for mid-level practitioners, the course focuses on professionals working at the intersection of brand strategy and social media execution. Whether you're shaping brand direction or activating it across social, this course gives you the frameworks to do it with consistency and impact - Senior Executives, Account/Snr Managers, Social Media Strategist (Snr Exec/Manager Level), Creative Strategists.
What it actually takes to build a brand on social. Not just how to show up consistently, but why brand-first social drives better long-term business results, and how to make that case to the people who need to hear it.
You'll cover how to take a brand's story and turn it into a clear direction for social, what makes a brand recognisable over time, and the decisions that shape how it shows up, across platforms, through paid, and via partners and creators.
At the end of the course you'll:
Tuesday 13 October, 10am - 5pm at the IPA, 44 Belgrave Square, SW1X 8QS, London.
Kineta Kelsall is the founder of School of Social, a social media strategy and training consultancy with clients including JD Sports and Travel Counsellors. The consultancy has built training programmes for brands and agencies including Brunswick, the strategic communications firm, helping teams think more strategically about everything from creator marketing and YouTube to measurement and personal branding, with Brunswick’s Director of Digital crediting School of Social with making “a definitive improvement on the digital capabilities of literally hundreds of colleagues.”