Client Relationship Essentials Course

All the tools you need to maintain continuity, strengthen the bond with your clients and always make them look good.

Building and maintaining a good relationship with your client is crucial in the advertising business. This course delves into the nature of the relationship and gives you the tools you need to build a strong partnership with your client.

Sold Out

This course has sold out, you can add yourself to the Interest List to stay informed regarding future intakes for this course.

This course will run online

The trainer will run this course via one morning zoom session lasting 2.5 hours on the following date:

Wednesday 10 November - 10am - 12.30pm

Who is this course for?

The 2.5 hour is aimed at account executives, account managers and account directors in any type of communication-orientated agency including; advertising, CRM, digital, social media, PR or promotional.

What are the benefits?

  • Gain a full understanding of what your client expects and wants from you.
  • Create a working plan to improve your client relationship going forward.

Areas covered:

  • The unique nature of the client/agency relationship (and how it’s different to other advisors).
  • The behaviours exhibited by a trusted advisor.
  • Developing the antennae, you need to assess all aspects of the relationship.
  • Knowing your client’s business and the environment they operate in.
  • Ensuring a high level and quality of communication. (And being certain you really are listening to your client.)
  • Analysing your current client relationship and developing practical steps to enhance it.
  •  The workshop is fast paced and highly interactive with lots of exercises and opportunities for people to share their experiences.

About the trainer – Paul Phillips

Ogilvy - Graduate trainee to Board Director (13 years)

FCB San Francisco - Senior Vice President (4 years)

VCCP - Partner (14 years)

In October 2017 Paul stepped away from agency life and now runs training for clients and agencies.


For more information please email learning@ipa.co.uk

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Last updated 12 November 2021