Client Relationship Essentials Course

Who is this course for?

The 3.5-hour session is aimed at account executives, account managers and account directors in any type of communication-orientated agency including advertising, CRM, digital, social media, PR or promotional.

What are the benefits?

• Gain a full understanding of what your client expects and wants from you.
• Create a working plan to improve your client relationship going forward.

Content:

• The unique nature of the client/agency relationship (and how it’s different to other advisors).
• The behaviours exhibited by a trusted advisor.
• Developing the antennae you need to assess all aspects of the relationship.
• Knowing your client’s business and the environment they operate in.
• Ensuring a high level and quality of communication. And being certain you really are listening to your client.
• Analysing your current client relationship and developing practical steps to enhance.

The workshop is fast-paced and highly interactive with lots of exercises and opportunities for people to share their experiences.

Date and timings:

The training runs virtually on Tuesday 24 March, 9.30am - 1pm via zoom.

Trainer: Paul Phillips

• Ogilvy - Graduate trainee to Board Director (13 years)
• FCB San Francisco - Senior Vice President (4 years)
• VCCP - Partner (14 years)
• In October 2017, Paul stepped away from agency life and now runs training for clients and agencies.

For more information please email learning@ipa.co.uk

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