Client Relationship Essentials Course

All the tools you need to maintain continuity, strengthen the bond with your clients and always make them look good.

An in-person course on building and maintaining a good relationship with your client is crucial in the advertising business. This course delves into the nature of the relationship and gives you the tools you need to build a strong partnership with your client.

Who is this course for?

The 3.5 hour in-person session is aimed at account executives, account managers and account directors in any type of communication-orientated agency including; advertising, CRM, digital, social media, PR or promotional.

What are the benefits?

  • Gain a full understanding of what your client expects and wants from you.
  • Create a working plan to improve your client relationship going forward.


  • The unique nature of the client/agency relationship and how it’s different to other advisors.
  • The behaviours exhibited by a trusted advisor.
  • Developing the antennae, you need to assess all aspects of the relationship.
  • Knowing your client’s business and the environment they operate in.
  • Ensuring a high level and quality of communication. And being certain you really are listening to your client.
  • Analysing your current client relationship and developing practical steps to enhance

The workshop is fast-paced and highly interactive with many exercises and opportunities for people to share their experiences.

Location and Timings:

This course will take place

  • at the IPA, 44 Belgrave Square, Belgravia, SW1X 8QS
  • Wednesday 19 June, 10am - 1.30pm

Trainer: Paul Phillips

  • Ogilvy - Graduate trainee to Board Director (13 years)
  • FCB San Francisco - Senior Vice President (4 years)
  • VCCP - Partner (14 years)
  • In October 2017 Paul stepped away from agency life and now runs training for clients and agencies.

For more information please email [email protected]

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Last updated 29 May 2024