The techniques taught and practiced can be used to help them in all kinds of negotiations, including client fee contracts and scope of work, as well as other partner and supplier discussions and agreements. This confidence helps them maintain resilience in the face of more challenging negotiations.
This course is aimed at people with some negotiation experience who want to improve their game, particularly when it involves a tricky client/agency fee negotiation or dealing with procurement.
It provides a robust yet flexible framework and a checklist of how to prepare effectively. It helps attendees feel, and appear, more confident in their negotiations, whether face-to-face or by phone.
Prior to starting Make Yourself, Graham worked at advertising agencies O&M, Y&R, DMB&B and Leo Burnett. Over the last 16 years, he has trained in over 50 companies including Google, AirBnB, LinkedIn, BBC, IBM, BAe Systems, ITN, Channel 4, The Guardian, Just Eat, GfK and many agencies including Publicis Groupe, Ogilvy, DDB, Imagination, The & Partnership, M&C Saatchi and Talon.