CPD Modules

Essential training to help you run your agency better.

These five online modules cover key topics to help you run your agency better.

CPD Modules

Since we launched our CPD Accreditation programme, we've been collecting evidence to support the business case for continuous learning and training. The feedback? It's 100% positive. IPA CPD Accreditation is the yardstick by which the UK’s best agencies want to be measured.

These five online modules cover key topics to help your agency achieve CPD Accreditation.


Welcomes and Inductions

This module is essential for anyone involved in any kind of hiring, from apprentice to senior management. The results are more engaged recruits and lower churn.

Planning a Training Programme

If you recognise the inter-relation between training and business and want to set up a programme quickly and cost-effectively, this is for you. It's a three-part module to help you create a training programme which will help meet your business goals.

Evaluating Training

Looking to understand and champion the relationship between training and business performance: in CPD, HR, Training, Finance or Senior Management? This essential three-part module shows you how to pinpoint and quantify its value properly, and make improvements.

Running Effective Appraisals

The appraisal lies at the heart of successful CPD. Staff want to know that time and effort invested in learning and training is recognised. This three-part module is essential to train staff to run a proper appraisal system to achieve better career development, staff retention, succession planning, and agency growth.

Writing a Business Plan

Have you come up with a great business idea that needs backing?  This three-part module will help you write the definitive business plan to help you convince would-be stakeholders to invest.

How do you book onto and access the online learning?

Please select your intake from the ‘Intakes’ drop down on this page and proceed to checkout.

Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Training’. Or, visit your personal Learning page.


Members: Free

Non members: £100 + VAT

Any questions?

Get in touch at [email protected].

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