The IPA Digital Performance Certificate is written by practitioners, for practitioners. The 10 hours of online learning is split into five modules covering five key disciplines.
This module looks at what you need to do to be a successful client manager and strategic thinker. It’s less about the nuts and bolts of digital marketing campaigns and optimization and more about what you need to do to understand your client and their business.
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This module covers paid search, one of the key digital marketing channels. You’ll learn about everything from how to write ad copy, to how to efficiently manage your keyword strategies.
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In this module, we look at the various ways you can buy traffic through display marketing. We cover everything from native ads on social media, to programmatic display buys. We explain how each works and what you need to do to manage successful campaigns.
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Search engine optimisation is all about getting more of the right kind organic search traffic. You’ll learn about how SEO has evolved over the last decade and see that it’s not the dark art it’s sometimes thought to be!
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Affiliate marketing is a marketing channel that involves working with third parties on a pay-per-result basis. Here we will explore how it works, find out what’s involved and how to manage and scale campaigns successfully.
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