Digital Twins and Real-Time 3D Workshop

Overview:

Having appeared alongside Unilever at this year’s NVIDIA GTC Conference, the team at Collective is ready to share all the information you need to create flawless digital assets at scale.

What are Digital Twins?

In marketing, Digital Twins are photorealistic, reusable 3D replicas of physical products, scenes, or environments that can be used in ad production and manipulated in real-time. They’re flexible, fast, and they make creating rich, immersive content easier.

Audience:

For creatives:

• Creativity at the speed of thought: Experiment with limitless scenes, styles, and concepts. Adjust backgrounds, lighting, and camera angles on the fly. Visualise how a product looks at sunrise versus sunset, or under different lighting conditions – all in real-time.
• Collaborate easily: Work together with your team and clients in the same digital space, making the creative process more dynamic and interactive.

For producers:

• Speed up production: Simplify workflows and reduce timelines by cutting out slow 3D processes and complex photoshoots.
• Get more from digital investment: Save costs by reusing digital assets – products, scenes, worlds – across multiple campaigns and platforms.
• Boost sustainability: Lower your carbon footprint by minimising physical production needs, and aligning with eco-friendly values that matter to you and your clients.

Date and timings:

• Tuesday 29 April, 10am - 11am, via zoom

Speakers:

• Stephen Barnes, Founding Partner, Collective
• Stephane Bourez, Head of 3D Innovation, Collective