Eff Test Workshop with Paul Arnold

Interested in the Eff Test but are unsure if it is for you? Hesitant about making the time commitment? Come to our free taster workshop 'Proving Commercial Success' run by Eff Test editor, expert and examiner Paul Arnold.

Who is this workshop for?

Proving the effectiveness of your campaigns has never been more important. Considering today's culture of effectiveness and the prevalence of Big Data, designing a rigorous approach to evaluation is essential. So this workshop is for you if you need to better understand the world of effectiveness that we operate in, and would like to learn the best way to prove your campaign's effectiveness. 


This workshop will demystify the content of the EffTest and teach you how you can gain its 3 MIPA stars. Topics to be covered include:

1. Calculating ROMI

2. Setting clear objectives 

3. Boxing up the metrics

4. Turning data into information

Your Tutor

Paul Arnold 

Please note

Due to popularity, places for the workshop are limited to 3 per agency. Also, whilst the workshop is free to attend for IPA members, there is a £30+VAT fee for 'no shows' or cancellations with less than 24 hours notice.

If you would like to book more than three delegates onto this workshop, please email [email protected] 

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.

Last updated 29 May 2024