Do brands matter anymore? If you think that they do, then how do you build a 21st century brand? Do you need advertising to do it? What actually is advertising today, and what will it be tomorrow?
If you think that you know the answers, then the IPA Excellence Diploma probably isn’t for you. But if you want to come and explore questions like this with like-minded thinkers from around the world, then you might be one of the 20 future leaders we’re looking for.
This qualification, the 2006 brainchild of Nick Kendall and Stephen Woodford has this year (2019) been re-imagined by Sera Miller and Amelia Torode, co-founders of The Fawnbrake Collective. The IPA Excellence Diploma has long been the gold standard for critical thinking and advertising innovation and this redesign resets the bar high again for a new generation of industry leaders with a new approach to learning and assessment.
The new IPA Excellence Diploma will bring together a select group of 20 of the brightest up and coming minds, matching them together with established world-class thinkers and cutting edge makers via a series of online and offline events and bespoke presentation and copywriting boot camps.
Moving away from solely long-form assignments, the redesign will see candidates challenged with imaginative coursework, from writing both short and long-form assignments, participating in high intensity sprint pitches and delivering public presentations. Combining classic brand and advertising thinking with leading-edge innovation and technology, the new IPA Excellence Diploma modules have been designed to be intensive and inspiring, but above all practical. The IPA Excellence Diploma will shape your career and move you up to the next level of leadership.
So, if you look around and have a nagging feeling that it’s time for things to change, then this could well be the experience for you. If you are genuinely excited about the possibility of shaping and driving the brands and businesses of tomorrow, apply for our next intake.
Applications for the 2019 iteration of the IPA Excellence Diploma will open on Monday 14th January and close at 5PM on Friday 17th May.
There is an early-bird discount of 10% for successful applications received before Friday 29th March. Candidates who apply before Friday 22nd February will receive a free pass to AdWeek Europe.
Applicants must submit a 500-word (max) or a 5-minute (max) video assignment answering the question below alongside the application form.
If the only constant is change, and the only certainty is that the pace of change is going to increase - what do you think brands and agencies can do in order to innovate and flex to better suit our new business reality?
Please note that your sponsor and budget approver will also receive a copy of your application and notification of application outcome.
There is an early-bird discount of 10% for successful applications received before Friday 29th March.
Please see the Excellence Diploma Policies for full payment terms and options.
The course fee covers the costs for the candidate, their assigned mentor, the non-residential and residential sessions, study materials for the three modules. Candidates will also receive an EffWeek pass.
The next iteration of the Excellence Diploma will run from July 2019 to May 2020. Please note that these dates are subject to change, but all are mandatory. Applicants will need to ensure they are available on all course dates listed below. Please see the qualification policies for details on attendance expectations.
Candidates will be expected to read/watch/listen to any mandatory resources and prepare/submit the module assessments outside of these course dates
For more information on this programme, please email email@example.com