Do brands matter anymore? If you think that they do, then how do you build a 21st century brand? Do you need advertising to do it? What actually is advertising today, and what will it be tomorrow?
If you think that you know the answers, then the IPA Excellence Diploma probably isn’t for you. But if you want to come and explore questions like this, you might be one of the future leaders we’re looking for.
If you are genuinely excited about the possibility of shaping and driving the brands and businesses of tomorrow, apply for the next intake.Sign up to our interest list
This qualification, the 2006 brainchild of Nick Kendall and Stephen Woodford has been re-imagined in 2019 by Sera Miller and Amelia Torode, co-founders of The Fawnbrake Collective.
The IPA Excellence Diploma brings together 20 of the brightest up and coming minds, matching them with established world-class thinkers and cutting edge makers via a series of online and offline events, including bespoke presentation and copy writing bootcamps.
Candidates are challenged with imaginative coursework; including writing both short and long-form assignments, participating in high intensity sprint pitches and delivering public presentations.
Combining classic brand and advertising thinking with leading-edge innovation and technology, the IPA Excellence Diploma has been designed to be intensive and inspiring, but above all practical. The IPA Excellence Diploma will shape your career as you move up to the next level of leadership.View the syllabus
We do not have any experience or education requirements for our applicants. However, we would recommend that you have at least six years’ of industry experience.
That being said, individuals with less experience who can demonstrate themselves as a high-flyer in their application should not be put off applying.
Traditionally, diploma alumni have come from strategy, planning and account management backgrounds – but the qualification is open to all disciplines.
Applications for the 2019-2020 intake of the IPA Excellence Diploma have now closed. To be notified when applications open for the next intake, sign up to our interest list.
2019-2020 intake application assignment: applicants must submit a 500-word (max) or a five-minute (max) video assignment answering the question below alongside the application form.
"If the only constant is change, and the only certainty is that the pace of change is going to increase - what do you think brands and agencies can do in order to innovate and flex to better suit our new business reality?"
Before you apply, ensure that you:
Please note: your internal sponsor and budget approver will also receive a copy of your application and notification of application outcome.
The 2019-2020 intake runs from July 2019 to May 2020. You need to ensure you are available on all qualification dates before applying.
Note: you will be expected to read/watch/listen to resources, prepare/submit the module assessments and engage in a social group outside of these course dates. Please see the qualification policies for details on attendance expectations.
The qualification fee covers the costs for you, your assigned mentor, the non-residential and residential dates and study materials for the three modules. You will also receive a pass to EffWeek 2020.
Please see the qualification policies for full payment terms and options.
For more information, please email:email@example.com.