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Influencer Strategy and Compliance Essentials Course

Building a successful influencer marketing strategy and campaign for your clients

A deep dive into the principles of building a successful influencer marketing strategy and campaign for your clients. This workshop will teach you everything you need to know about influencer campaign management processes and best practice, with a focus and case studies on compliance with UK advertising regulations.

Who is this course for:

Designed for Account Managers, Campaign Managers and Strategists 

Content:

Strategy of how to best use influencers in advertising campaigns

  • Top influencer marketing strategies for clients with small OR large influencer budgets
  • Different ways of working with creators (different campaign and activation methods: social, blog, gifting, events etc.)
  • How to scale influencer marketing 
  • Campaign Do's and Don'ts

Best practices of working with influencers and being an expert

  • Casting (Creator & Brand Matching)
  • How to create an effective influencer brief
  • Influencer Language: how to communicate throughout the campaign process to achieve best outcomes
  • Do's and Don'ts: when working with creators

Compliance with the law and ASA regulations

  • Who are the regulators and what are the relevant regulations?
  • What are the common errors that influencer marketers make and how to avoid
  • Focus on disclosure and transparency
  • ASA case studies
  • Ensuring your influencer competitions and promotions are compliant

Your Tutors:

Rayane Farran

Co-Founder, Prospr Group Ltd 
Rayane Farran is the Co-Founder of Prospr, a luxury consulting agency elevating diverse talents, brands and initiatives. Rayane acquired growth expertise from an 8 year career across leading platforms: LTK, APPRL, News UK and Klarna as a performance driven influencer marketing specialist. Having executed countless campaigns across fashion, beauty and tech sectors in global markets, Rayane can best advise you on taking the right decisions during influencer partnerships to maximise results.

Rupa Shah

Founder & Director, Hashtag Ad Consulting Ltd
Rupa Shah is Founder and Director of Hashtag Ad Consulting, a London firm that provides bespoke training on the advertising rules to influencer marketers. Hashtag Ad delivers expert advice, online and in-house workshops and influencer e-courses and audits on the global advertising rules, and Rupa has worked closely with influencers, agencies and top brands including Klarna and Benefit Cosmetics to promote compliance and protect their reputation.

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Last updated 29 May 2024