The Media Research Essentials Certificate is designed to provide the core media research knowledge and skills that anyone working within the media industry should have to thrive in their career.
The trading of advertising space relies on one crucial premise – that there is a common ‘trading currency’ between all parties i.e., each party needs to know the number of people who have watched a TV programme, have visited a website, or read a newspaper, so that they can concentrate on agreeing the amount to be paid for that advertising space.
The key question is; where does the ‘trading currency’ come from? It comes from conducting industry-approved media research surveys that measure consumers’ media habits and make their findings available to all parties (advertisers, media owners, advertising agencies) for evaluation purposes.
This qualification is designed for junior members of media and communications agencies or career switchers who wish to better their understanding of media research.
Completing the Media Research Essentials Certificate will allow you to gain a range of skills, such as:
View the full Media Research Essentials Certificate syllabus.
Please select your intake from the ‘Intakes’ drop down on this page and proceed to checkout. Once booked, you can access and start your online learning via the IPA website. To access, please head to your personal IPA portal via the profile icon and click on ‘Learning’. Or, visit your personal Learning page.
Please note that your access to the online learning will expire on your intake end date, or when you achieve the Certificate, whichever is sooner. Please view the Media Research Essentials Certificate Qualification Policies for further details.
The 2021/2022 intake ends on 31 December 2022. Booking deadline 30 November 2022.
If you are purchasing the Certificate as a business based outside of the UK and believe you should not be charged VAT on the sale, please get in touch with firstname.lastname@example.org. If your business is based in the EU, we will ask you to confirm your VAT number before making your booking. This VAT number will be recorded as part of your sale transaction. If your business is based outside the EU, we will ask for further evidence of your business location.
The Media Research Essentials Certificate Qualification Policies and the Professional Development Terms and Conditions are applicable to all bookings.
We operate a 14-day cancellation policy. Please view the Qualification Policies for further details.
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