Music Licensing Essentials Course

Basic principles and processes in music synchronisation (sync) for advertising

An in-person session on the breakdown of the basic principles and processes in music synchronisation (sync) for advertising, from experts from the Guild of Music Supervisors and Sony Music.

This course has now sold out

We'll be looking to run this course again later in the year. Please sign up to this interest list to be notified when a date gets confirmed. We'll also use this list as a waitlist for if any spaces become available. 

Who is this course for?

The two-hour workshop is aimed at TV, integrated or content producers of all levels who are either starting out or more established but want to strengthen their knowledge of the ever evolving sync sector.

What are the benefits?

  • Gain a broad knowledge of the rights, processes, and potential pitfalls of music clearance
  • The opportunity to discuss issues, or areas that need clarification

Areas covered:

Understanding the basic principles and processes in music synchronisation (sync) for advertising can help manage production pressure for time schedules, budgets and more. Hear from experts from the Guild of Music Supervisors and Sony Music as they break down the essentials and give you a glimpse of the process from their side.

  • Understanding the rights involved in clearance
  • A look at the process of clearing a track from a supervisor and label POV
  • When to schedule going for track approvals
  • Possible pitfalls
  • Union fees, what they cover
  • TikTok challenges, why they are excluded from sync deals
  • Vocal consent fees
  • Sending or receiving a sync brief – the best and worst from a supervisor and label POV

The workshop is informal, and presented as an active discussion between hosts and attendees

Timings:

Held at Sony Music in Kings Cross, this course will last approximately 2 hours and conclude with an exclusive showcase from a Sony Music artist.

  • 4.30pm - Registration 
  • 5pm - Workshop starts
  • 7pm - Workshop ends, followed by Sony Music artist showcase and drinks

Hosts:

Dominic Bastyra and Dan Neale, Guild of Music Supervisors

Andrew Tansey, Head of Sync, Sony Music

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Last updated 01 May 2024