People Management Essentials

Develop the skills and confidence to get the best out of colleagues, clients and suppliers.

An in-person at the IPA where you will discover leadership, listening and negotiating tactics that will help you to gain the respect of everyone you come into contact with.

This course will run in-person at the IPA 

The trainer will run the course at the IPA on Wednesday 13 November from 9:30am - 4:30pm.

Who is this qualification for?

Managers who are keen to gain the respect of a team they are in charge of, employees joining a team for the first time or suppliers who would like to develop long-term relationships with their clients.

What are the benefits?

  • Discover leadership qualities you can adopt straight away.
  • Learn how to actively listen
  • Gain authority and motivate through appropriate delegation and managing expectations.
  • Improve your briefing strategy
  • Run meetings to get results
  • Learn principled negotiation including negotiating with the difficult
  • Use everyday inspiration and motivational feedback to develop your team
  • Learn how to handle difficult conversations


During the six-hour session we’ll discuss why it is important to develop emotional intelligence in the advertising business. You’ll learn the principles of 'How to win friends and influence people' including other lessons from the greats and we’ll help you develop a strategy to be the person everyone wants to work with.

How is the learning delivered?

Delegates will be required to do some pre-work prior to the qualification beginning.

Your Tutor

Gwyn March

Gwyn March has worked in and with agencies for over 33 years. She is lucky enough to be an Honorary Fellow of the IPA and chair the IPA Training Forum. She is the co-author of the IPA’s online modules on evaluating training, running effective appraisals, how to plan a training programme and how to have the best welcomes. She has won various awards for the efficacy of her training. To her delight, Gwyn mans the Foundation Certificate helpdesk, worldwide, and runs workshops on demystifying advertising. 

For more information please email [email protected]

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Last updated 17 April 2024