Pitching Skills Essentials Course

Pitch to Win

This in-person course unlocks some of the secrets of successful pitching. We look at how to get the most out of every contact opportunity, how to create powerful content and how to deliver a winning performance.


Why do some companies have such a high pitch conversion rate? What is it that they know that others don’t? Is it the process they follow, what they say or how they say it?

This course covers this along with:

  • The fundamentals of good pitching and what clients look for
  • The high-performance pitch team and understanding the audience – objectives & drivers
  • Personality types and how to use them and getting the most out of Chemistry meetings
  • Effective questioning & objection handling and using Empathetic Listening to build the relationship
  • Influencing tactics and strategies.
  • How to create persuasive pitch content – mind-maps and presentation on a page
  • Building persuasive storytelling into your structure
  • Getting your ideas across quickly: the elevator pitch
  • The role of PowerPoint and other visual content/pitch theatre
  • The common mistakes that will lose you the pitch

This session is very interactive with short bursts of theory, lots of exercises and one-on-one coaching. A role-play runs throughout incorporating Q&A and chemistry sessions, pitch presentation creation and preparation, culminating in the pitch itself. Performances are filmed and the trainees are coached to deliver persuasively.

Date & Address:

Tuesday 2 July, 9.30am - 5.30pm, in-person at the IPA, 44 Belgrave Square, London, SW1X 8QS


Graham Singleton

With over 20 years in marketing & advertising (P&G, Ogilvy, Y&R and Leo Burnett), I moved into training and coaching 16 years ago. I've since helped thousands of people from over 80 companies including:
Tech (Google, You Tube, AirBnB, LinkedIn, IBM, BAeSystems, Dropbox, Just Eat, Tech City, Sage, Taboola, Farfetch Quantcast, Qubit, 1Spatial, Webgains) Communication & media (BBC, ITN, Channel 4, The Guardian, The Telegraph, Warner Music, All 3 Media, Imagination, Haymarket, IOP Publishing) Advertising (IPA, Publicis Group, Talon, Ogilvy, The & Partnership, M&C Saatchi, Publicis, S4 Capital, R/GA, FP7, adam&eveDDB), along with many others.

Last updated 15 May 2024