Presentation Skills Essentials Course

An agency’s success rests not only on producing great work, but on being able to present it.

This course turns people into confident and talented presenters, giving them the tools and training to bring about long-term improvements. Anyone can develop great presentation skills.

This course will run at the IPA

The trainer will run this session at the IPA on Tuesday, 16 May from 9:30am - 5:30pm.

Who is this course for?

Anyone at any level who wants to improve their presentation skills: from those who dread presenting to those who’d like to go from being accomplished to outstanding.


The best presentations appear spontaneous and dynamic. The reason for this is because they are planned, structured and delivered in a very thought-through way. The course begins with pre-work: each person must come ready to talk about their passion for one minute and present this at the start of the training while being filmed.

The course then works systematically through the requirements for the perfect “spontaneous” presentation:

  • Setting objectives
  • Assessing your current presenting style (your one-minute presentation is filmed and critiqued)
  • Before you write: understanding your objective, audience and how to build rapport
  • When you write: structure and discovering the grid
  • Two ways to start a presentation:
    • F.A.R.T. (Flatter, Angst, Resolve and Tempt)
    • S.T.A.R. (Something They’ll Always Remember)  

The purpose of these is to bring content to life and to develop your ability as a storyteller.

  • Ending your presentation: the importance of eye contact, vocal and body language; dealing with nerves; handling questions
  • Delivering final presentations
  • Reviewing objectives (“preparing the postcards”)

You’ll leave equipped with the tools to make a point and to make it memorable. You’ll understand the importance of content, structure and an impactful start, and you have the techniques to practice all of these.

Your tutor

Tish Mousell 

Tish Mousell has worked at a variety of leading agencies starting in Media at DDB, and then into Account Handling at McCann-Erickson and Publicis on blue-chip clients including L’Oreal, Coca-Cola and United Distillers. She has led internal motivation and training programmes everywhere she has worked before fully focusing on training consulting. With twenty five years industry experience, Tish offers a uniquely effective way to instill confidence and belief into anyone that they can be a great presenter.

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Last updated 29 May 2024