This virtual course teaches brands how to use social media successfully. They need to listen, understand and adapt, because social media is always on people’s terms. On this course you’ll quickly discover that social media is much more than Instagram posts and videos on a newsfeed by exploring the creative opportunities that are out there.
This course is for anyone involved in creating and executing ideas for clients or brands on social media.
We’ll explore and use functions to connect brands with people and engage them to participate.
We’ll start with a deep dive into "playbooks" from Google, Snapchat and Facebook.
Then you’ll get to conceptualise, articulate, develop and launch ideas that resonate with people across platforms like Twitch, Reddit, Kik, Wishbone, and various messengers.
You'll learn how to write and build a chat bot as well as: