In today’s fast-paced and ever-evolving advertising landscape, creativity isn’t just a skill but a strategic advantage. These IPA courses and events focused on creative skills are designed to empower professionals across all disciplines to harness their creative instincts, sharpen their strategic thinking, and deliver work that truly stands out.
Whether you're a junior team member looking to build confidence, a strategist aiming to craft more compelling briefs, or a client service lead striving to foster better collaboration, these courses offer practical, hands-on learning led by industry experts. From mastering the art of creative feedback to building environments that nurture innovation, each course is tailored to help you elevate your craft and make a measurable impact.
Over the next two years, I will be on a mission to fiercely protect, nurture and champion creativity in all its forms. Let’s put it at the heart of everything we do. Because it isn’t a nice to have. It’s all we have.
Click on the titles below to find out more about these courses and events.
44 Club: The power of side hustles
Side hustles have become a defining feature in adland with more people in advertising are building something of their own alongside their day job. Here industry leaders explain how side hustles strengthen careers, boost creativity, build skills, and balance ambition with wellbeing sustainably.
Creative Essentials Certificate
For creatives just starting out in their career. Across eight sessions, you’ll explore what makes great work, why your role matters, and how to get clients excited about your ideas. Part of IPA President Karen Martin's agenda to put creativity back at the heart of the IPA, and our industry.
Creative Brief Writing Essentials Course
This practical course breaks down the structure of a compelling creative brief and enhances your skills in crafting and delivering briefs that drive effective creative outcomes - perfect for strategists, planners, account handlers and creatives.
Creative Brilliance: How to inspire, shape and deliver great work
Unlock the power of creative brilliance. From mastering the art of the brief to giving impactful feedback and building trust with clients, this one-day workshop equips you with the tools to elevate your creative output and collaborate more effectively.
Brilliant Creative Brainstorming Essentials
How to facilitate a brainstorm (large or small) to bring out the creative side of people. The workshop includes all the instantly applicable tools to go and run a really successful and uplifting session that generates brilliant and sellable results.
Commercial Creativity Essentials
Ideal for creatives in advertising and marketing who need to effectively communicate their ideas to financially minded stakeholders. This full-day workshop provides the techniques and confidence to bridge the gap between creative thinking and commercial goals.
Creative Confidence and Career Craft
A session for creatives focusing on confidence, credibility and long‑term career direction. Through honest reflections and practical advice from senior creative leaders, this session is designed to help you take ownership of your career and leave with a clear sense of next steps.