Thinking about entering the 2022 IPA Effectiveness Awards? Take a look at this EffWorks content, featuring a comprehensive workshop from Simon Gregory, BBH and James Parnum, MediaCom, guiding you through how they put together their Grand Prix-winning case for Tesco: ‘From running shops to serving customers: The Tesco turnaround story’.
Harjot Singh, Global CSO, McCann and Convenor of Judges tell us what's new for 2022, and what we are on the global look-out for this year.
Jo Arden, CSO Publicis.Poke, award-winning author and Deputy Convenor reveals her five top tips for writing a winning paper.
Benjamin Braun, CMO Samsung Europe and IPA Effectiveness Awards Judge from 2020 provides insight into the client imperative to enter.
Simon Gregory, Joint CSO, BBH and James Parnum, Head of Planning MediaCom on how they helped turn around the fortunes of Britain's largest retailer - Tesco, and brought home an IPA Effectiveness Award Grand Prix in the process.Entry for the 2022 IPA Effectiveness Awards is now open