IPA Effectiveness Awards lunch and learn with L'Oreal

EffWorks Global 2021

A remarkable Brand Film from the IPA and Thinkbox charting the ‘L'Oreal True Match’ story. The L’Oreal strategy changed the category for good, was rolled out in 15 countries and delivered an IPA Effectiveness 2018 Gold Award in the process.

Harjot Singh, Global CSO, McCann and Convenor of Judges tell us what's new for 2022, and what we are on the global look-out for this year.

Jo Arden, CSO Publicis.Poke, award-winning author and Deputy Convenor reveals her five top tips for writing a winning-paper.

Benjamin Braun, CMO Samsung Europe and IPA Effectiveness Awards Judge from 2020 provides insight into the client imperative to enter.

Last updated 10 November 2021