Exclusive launch of the IPA/Thinkbox brand film, "Measurement & Magic", featuring Diageo and agencies. Based on the 2020 IPA Effectiveness Gold Award-winning case study, the film charts how the world's biggest premium drinks company put effectiveness and creativity at the heart of a global marketing programme, delivering £200m of incremental profit in three years and shaping its corporate culture and marketing investments through the pandemic. A unique story not to be missed.
Harjot Singh, Global CSO, McCann and Convenor of Judges tell us what's new for 2022, and what we are on the global look-out for this year.
Jo Arden, CSO Publicis.Poke, award-winning author and Deputy Convenor reveals her five top tips for writing a winning-paper.
Benjamin Braun, CMO Samsung Europe and IPA Effectiveness Awards Judge from 2020 provides insight into the client imperative to enter.