Our marketing effectiveness journey: one year on

EffWorks Global 2021

Ricardo Prieto-Ortiz and Olena Topilnyska from Nestle Purina tell the EffWorks Global 2021 audience about the challenges of driving a marketing effectiveness culture across the organisation.

The role of technology and modelling is key but so also is the very human need to inspire new mindsets across brand teams, change ways of working and evolve or remove legacy systems both inside and outside the marketing function. What leadership qualities are needed and how do you use marketing skills to change behaviour of colleagues inside the organisation to drive greater value and profit?

Last updated 01 May 2024