Creating culture: A roadmap to a stronger effectiveness culture

EffWorks Global 2022

This session shares the findings of the latest industry Marketing Effectiveness Roadmap and explores how agencies and brand owners can make effectiveness an everyday practice.


  • Eve Williams, CMO, UK eBay
  • Fran Cassidy, IPA Consultant, Cassidy Media
  • Gill Jarvie, Client Services Director Republic of Media and IPA Chair for Scotland
  • Nick Milne, Founder & Chief Effectiveness Officer Go Ignite Consulting

>> Presentation slides "A roadmap to a stronger Effectiveness Culture"

Free download of Marketing Effectiveness Roadmap 2022
Last updated 01 May 2024