New ARC data: Brand investment in challenging times
New ARC data: Brand investment in challenging times
EffWorks Global 2022
Launch of our new exclusive evidence from the ARC database reveals how spending changed over the last 2 years and what has happened to ROI. What are the lessons on how brands stay strong in uncertain times?
Speakers:
Dr Grace Kite, Founder, Magic Numbers
Carl Carter, Marketing Strategy & Effectiveness Director, IRI