The Jury Perspective of the 2022 IPA Effectiveness Awards

EffWorks Global 2022

Staggering Ambition. Stunning Vision. Extraordinary Diversity. The 2022 Awards had huge ambition and has delivered. With 68 papers across 57 categories and 35 markets, the 2022 Awards are more representative of the emerging diversity of marketing challenges, issues of scale and market realities worldwide.

And it had a Judging Panel to match with 62 judges from 13 countries across Asia, Africa, Europe, North & South America and Australia. Our expert panel will explore the winning stories and the state of gold standard effectiveness.


  • Harjot Singh, Convenor of Judges 2022 and Global Chief Strategy Officer, McCann
  • Adenike Adebola, Africa Innovation Director, Guinness, Nigeria
  • Heather Clark, Senior Vice-President, Mass, Direct and Digital Marketing, SickKids Foundation
Last updated 01 May 2024