Building back better

EffWorks Global 2022

Strategies for resilience and recovery from IPA Effectiveness Awards 2022. How have our awarded brands shifted successfully, to recover growth and profitability? How did they manage risk, influence stakeholders and use experimentation as essential strategic tools to rebuild their customer base.


  • Jo Arden, Deputy Convenor of Judges 2022 and Chief Strategy Officer, Ogilvy UK
  • David Cunningham, Campaign Director Britain’s Beer Alliance
  • Ravi Matharu, Strategy Director Havas London
  • S Subramanyeswar Chief Strategy Officer - APAC MullenLowe Group
  • Mike Treharne Head of Insight & Effectiveness Leo Burnett London
  • Nick Milne, Founder & Chief Effectiveness Officer Go Ignite Consulting
Last updated 01 May 2024