Creating brand building advertising

EffWorks Global 2022

We all know the importance of creative thinking and how true creativity drives impact. But how do you embed that into teams? Can you create a culture and tools they can use in day to day practices. Orlando Wood, author of acclaimed publications Lemon and Look Out, discusses the creative journey two well-known brands are been on, along with the inspiration they have used, and the changes they have seen.


  • Orlando Wood, Chief Innovation, Officer System1
  • Peter Wright, CMO, Specsavers
  • Catherine Coleman-Jinks, Director of International Marketing Excellence, Twinings
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Last updated 01 May 2024