Emotional engagement and effectiveness of VR, AR and the metaverse for brands

EffWorks Global 2022

How are newer tech opportunities delivering on emotional connection? How are these “immersive” options different? How do you measure their effectiveness? We explore how new and immersive tech is providing new platforms for expression and sensorial experience across storytelling, product trial, and entertainment.


  • Kellie Espina, Head of UK, AR and Creative Strategy Snap Inc
  • Peter Judodihardjo, Consultant Analyst Ogilvy
  • Sylvia Pan, Professor of VR Goldsmiths, University of London

>> Presentation Slides Peter Judodihardjo

>> Presentation Slides Professor Sylvia Pan

>> Presentation Slides Kellie Espina

Free download of full report Nothing Changes, Everything Changes by Peter Judodihardjo
Last updated 01 May 2024