Marketing in the Post-Covid Economy

EffWorks Global 2022

A planning framework for turbulent times. COVID may be receding - but with inflation at a 40 year high, consumers facing increasing hardship, and a possible recession in the offing, the economic outlook is far from rosy.

Les Binet, Group Head of Effectiveness, adam&eveDDB reviews some of the key factors buffeting consumer markets and gives us a framework for planning marketing under conditions of unusual economic uncertainty. A reminder of why keeping brands strong is the best defence for any economic headwinds.

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Last updated 01 May 2024