Transforming giants: How to reinvent mature international brands

EffWorks Global 2022

How can communication and new partnerships transform the perception of brand giants? Pawan Kumar Marella, Strategy Director, Unilever, chairs a session examining cases from this year's IPA Effectiveness Awards. He leads discussion with the authors and the audience on how major shifts in strategy can be developed, created, and, crucially, sold in to leadership teams.


  • Pawan Kumar Marella, Strategy Director, Unilever
  • Kiel Petersen, Global Marketing Effectiveness Director, Diageo
  • Charlotte Gibbon, Marketing Director GB, Baileys
  • Duff Borer, Managing Partner, Spark Foundry
Last updated 01 May 2024