Managing for creative effectiveness

EffWorks Global 2023

Following research conducted earlier this year for Thinkbox, econometrician Paul Dyson presents compelling evidence of the creative multiplier and the IPA Director of Effectiveness Laurence Green discusses best creative practice with guests.


  • Laurence Green, Director of Effectiveness, IPA
  • Paul Dyson, Co-Founder, Accelero Consulting
  • Philippa Beaumont, Creative Director, Wieden+Kennedy


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Last updated 07 December 2023