IPA Effectiveness Culture Monitor

How effective is our industry? Help us to help you, by completing this short (10 minutes) survey into effectiveness culture.

This short survey for brands and agencies builds on a bank of work from the cross-industry IPA EffWorks initiative that explores how a marketing effectiveness culture can drive more productive client/agency relationships and better brand and business outcomes. 

Start Survey

The survey results will be launched in mid-September and will provide:

  • Agencies and brands with an understanding of their progress towards creating a marketing effectiveness culture.
  • An assessment against each of the marketing effectiveness quadrants: People; Process; Focus; Data, Tools and Measurement, evidencing which quadrants need priority focus to improve marketing effectiveness culture within each brand and agency.
  • A year-on-year comparison against agency and/or brand peers and the industry’s approach to marketing effectiveness.

Survey participants can also order a personalised Lite/Full or Interactive report on their companies' own progress. 

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If you would like further information on our IPA EffWorks initiatives and to be notified in 2022 when the monitor is open again please sign up for the IPA EffWorks newsletter.

Last updated 08 June 2021