IPA Effectiveness Leadership Group

Karen Martin

Chief Executive Officer, BBH & Effectiveness Leadership Group Chair

Marty Carrol

Director, Digital Marketing & Media, NatWest

Jet Cooke

Head of Marketing - End Investor, Fidelity

Senior Marketing Manager: Marketing Intelligence & Effectiveness, LEGO

Global Head of Marketing, Goldman Sachs Asset Management, Goldman Sachs

Toby Foy

Head of Media Investment, eBay

Global VP Marketing Strategy & Planning, Sage

Group Brand & Marketing Director, Cardano

Strategy Director, Unilever

Chief Marketing Officer, HSBC UK

Global Director, Customer Value Creation, E2E Commercial Planning and On Trade CoE (VP), Diageo

Former Head of Planning, Insight & Effectiveness – Brand & Marketing, Virgin Media O2

Ricardo Prieto-Ortiz

Marketing Director - Omnichannel Brands - Zone Europe, Nestlé Purina

Customer Marketing and Behaviour Change Lead, TfL

Neil Rycraft

Former Head of Insights and Analytics (Europe), Visa

Global Head of Transformation & Capability - Consumer & Business Insights & Analytics, Haleon

Chief Strategy Officer, Ogilvy

Neil Barrie

Global CEO, TwentyFirstCenturyBrand

Group Head of Effectiveness, adam&eveDDB

Chief Strategy Officer, Total Media

Chief Strategy Officer, OMD UK

Global Head of Strategy and Analytics, UCL & WPP

Executive Strategy Director, Wunderman Thompson

Disruption Director, TBWA\Manchester

Chief Executive Officer, Wunderman Thompson

Group VP of Data Science and AI, Publicis Sapient

Chief Executive Officer, MBAstack

Enyi Nwosu

Chief Strategy Officer, Universal McCann

Ben Quigley

Executive Chair, Different Narrative

Global Chief Strategy Officer, McCann & McCann Worldgroup

Chief Transformation Officer, EssenceMediacomX

Managing Partner, Ekimetrics UK

Dom Boyd

Managing Director, UK Insights, Kantar

Mark Cross

Director of Engagement, JICMAIL

Harry Davison

Head of UK Marketing Science, Meta

Chris Dunne

Head of Marketing, Thinkbox

Nitin Gulati

Interim Head of Measurement & Effectiveness, UKI, Google

Colin Smith

Senior Director - Consulting Services, TransUnion

Chief Innovation Officer, System1

Founder & Economist, magic numbers and magic works

Head of Media, ISBA

Founder & Chief Executive Officer, Go Ignite Consulting

Fran Cassidy

Owner and Founder, Cassidy Media Partnership

Laurence Green

Director of Effectiveness

Alex Green

Head of Effectiveness Programme