IPA Effectiveness Leadership Group

Karen Martin

Chief Executive Officer, BBH & Effectiveness Leadership Group Chair

Marty Carroll

Director, Digital Marketing & Media, NatWest

Global Head of Marketing, Goldman Sachs Asset Management, Goldman Sachs

Toby Foy

Head of Media Investment, eBay

Global VP Marketing Strategy & Planning, Sage

Strategy Director, Unilever

Chief Marketing Officer, HSBC UK

Customer Marketing and Behaviour Change Lead, TfL

Global Marketing Effectiveness Director, The LEGO Group

Chief Strategy Officer, Ogilvy

Chief Strategy Officer, McCann London

Neil Barrie

Global CEO, TwentyFirstCenturyBrand

Group Head of Effectiveness, adam&eveDDB

Managing Director of Analytics & Insight at EssenceMediacom UK

Chief Strategy Officer, Omnicom Media Group UK

Global Head of Strategy and Analytics, UCL & WPP

Executive Strategy Director, Wunderman Thompson

Chair, The Gate

Enyi Nwosu

Chief Strategy Officer, Universal McCann

Managing Partner, Ekimetrics UK

Mark Cross

Director of Engagement, JICMAIL

Chris Dunne

Head of Marketing, Thinkbox

Nitin Gulati

Interim Head of Measurement & Effectiveness, UKI, Google

Colin Smith

Senior Director - Consulting Services, TransUnion

Senior Vice President, Global Partnerships, System1

EMEA Lead B2B Institute, LinkedIn

Founder & Economist, magic numbers and magic works

Head of Media, ISBA

Founder & Chief Executive Officer, Go Ignite Consulting

Fran Cassidy

Owner and Founder, Cassidy Media Partnership

Director of Effectiveness

Alex Green

Head of Effectiveness Programme