Dan Larden

IPA Effectiveness Leadership Group

Head of Media, ISBA

Dan has 15 years’ experience in advertising and was most recently Chief Strategy Officer at The Programmatic Advisory and before switching to consultancy was Managing Partner at Infectious Media (now Kepler) which pioneered the use of programmatic advertising in the UK.

At ISBA, Dan leads industry initiatives around Media Insight & Effectiveness and Programmatic & Performance and uses his platform and extensive knowledge of the digital ecosystem to push for a more responsible and transparent media environment.

Last updated 02 May 2024