New research - Creativity for the long-term

How does creativity contribute to long-term growth? This is the question that Orlando Wood of System1 Group set out to find out. In partnership with EffWorks he published his findings at EffWeek 2018.

The purpose of this study was to:

  • Give the industry a means of predicting long-term growth
  • Reveal how the industry is performing
  • Describe a creative means by which the industry can generate long-term growth
  • Demonstrate that it works and explain why
  • Show how it gives online platforms the opportunity to be part of a long-term growth story
Download the presentation slides

For profit gain, you must entertain. And it is in artifice, not relevance, that the magic resides.

Orlando Wood
Last updated 10 September 2020
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