Join the Business Growth Conference 2023 to explore how you can grow as a practitioner, grow your client base and ultimately grow your business.
NB: If you are experiencing technical difficulties with your booking, please contact Chloe Harris
This year’s Business Growth Conference (a hybrid event) focuses on what it takes for agencies to thrive and prosper in the long term.
Agencies have had their challenges – COVID, a transformation of working practices and a talent crisis, to name a few - and the landscape continues to be very challenging, with the IPA’s Bellwether report showing that the UK advertising market is set to grow by only 0.5% in 2023, and 2024’s growth has been downgraded to 3.9%. But there are glimmers of hope with new business picking up, pitches being revolutionised and the 2022 IPA Agency Census revealing that overall staff numbers increased by a fifth year-on-year.
Our expert line-up of speakers will be highlighting new opportunities for growth and giving guidance on how to positively manage the ongoing change and disruption.
The event is relevant to anyone responsible for the commercial health and growth of their agency. CEOs, COOs, FDs, Chief Growth Officers, MDs, plus New Business and Client Service professionals.Sign up for the in-person tickets
8.30 Registration and refreshments
9.10 Setting the context
What is the global economic forecast? What might our future landscape look like and where are the opportunities for future prosperity?
9.35 Growing our businesses from the inside out
How a strong agency culture and the positive mental health of agency talent leads to business success.
9.50 The definitive guide to B2B digital transformation
How can agency leaders build the momentum and capabilities needed to transform their companies into agile, customer-centric digital organisations. Professor Joerg Niessing shares principles we need to take a technology-agnostic approach to tackling digital transformation.
10.20 Coffee Break
10.50 Shift happens: what the evolution of in-housing means for agencies
An in-depth look at how in-housing has evolved and where the opportunities lie for agencies
11.05 Shift happens: panel discussion
11.40 ESG as a driver of growth. How agencies can get fit for a sustainable future – from intent to action
What’s the commercial imperative for agencies to do more than have good intentions when it comes to ESG. Are we as an industry doing enough, quickly enough? How should agency leaders navigate the risks and opportunities? What practical steps do agencies need to take in the short medium and long term?
12.10 The killer robots are onto us
AI has the potential to usher in a new wave of creative innovation, yet it also threatens jobs and the very agency model. Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do? And how can agency leaders get started with AI?
12.55 Closing Remarks
13.00 Lunch and Networking
Agenda subject to change.