Understanding the new B Lab standards

As the climate crisis intensifies and societal inequality grows, B Lab has raised its standards to help businesses create lasting, positive change. But what does this mean for the advertising industry?

Join sustainability leaders as they explain what the certification is, the upcoming changes and how they will impact both existing and future B Corp certified organisations:

• Tom Firth, Chair of the IPA Sustainability Action Group and Founding Partner and CEO, M&C Saatchi LIFE
• Grace Reith, Sustainability Communications Director, Bray Leino
• Kyle Soo, Partnerships and Product Manager, B Lab UK

Our speakers will address:

• The value of becoming B Corp certified for advertising agencies
• Why the B Corp standards have changed, and what the key changes are
• When the changes come into play
• How can B Corp members prepare to transition to the new standards

Tom, Grace and Kyle will also be taking your questions at the end of the session.

This webinar is aimed at existing B Corps, as well as those interested in understanding more about the certification.