Edinburgh Effectiveness Mixer

How to build a successful brand.

To celebrate the launch of the IPA Effectiveness Accreditation 2023, join us for an evening with your fellow IPA members in Scotland, at the beautiful Johnnie Walker Prince’s Street. Enjoy a drink with industry colleagues, hear from a marketing effectiveness expert and enjoy a whisky tasting and tour.

This event is now sold out. To join the waiting list, please email Kirsty Walker.

The evening will kick off with an opportunity to hear from Diageo’s Kiel Petersen (VP, Customer Value Creation & E2E Planning) on the marketing tools behind the success of brands such as Guinness, Baileys and Smirnoff.

In a fireside chat with Gill Jarvie (Head of Client Services, Republic of Media and Chair of Scotland, IPA) the two will discuss marketing effectiveness culture from both agency and client side, with a chance to ask questions throughout.

Following the event, you have an opportunity to join an immersive 90-minute Johnnie Walker whisky tour at the discounted price of £22.50 (20% off). This tour is led by an expert guide which includes 3 whisky drinks tailored to your flavour preferences (non-alcoholic options are available), and 10% off products purchased in their retail area. Please email Kirsty Walker if you would like to join the tasting.


4.30pm Welcome drinks

4.45pm Introduction 

Janet Hull OBE, Director of Marketing Strategy, IPA

5.00pm Fireside chat 

Gill Jarvie, Head of Client Services, Republic of Media and Chair of Scotland, IPA
Kiel Petersen
, VP, Customer Value Creation & E2E Planning, Diageo

5:45pm Drinks, canapes and optional whisky tour

7.00pm Event ends

Last updated 01 May 2024