Effectiveness: the New Frontier

Emerging trends that are impacting creative effectiveness

Fresh from the Creative Impact stage at Cannes, this free webinar will outline the latest trends impacting the creative community and brand-building landscape.

Leading econometrician Dr Grace Kite, M&C Saatchi LIFE Co-Founder Tom Firth and former AMV BBDO Chief Strategy Officer, Bridget Angear present some of the new frontiers of effectiveness thinking, including:

  • Advertising as pricing power
  • The effectiveness of humour
  • How planet, people and profit co-exist: managing the ‘triple P’ dashboard

Our speakers will also be taking your questions at the end of the session.

Last updated 11 July 2024