EffWorks Global in Manchester

Satellite event

With the many media choices available to marketers in 2023, we might be tempted to ask, ‘where is the stage for our brand-building show?’ But perhaps a better question is, ‘what might our show look like across the stages available to us today?’

Our Manchester-based satellite event is hosted by System1 Group's Will Headley. He'll present the latest research on how the creative principles can be used across the varied media landscape and why ‘keeping your brand before the public’ continues to establish growth today.

This will be followed by a discussion on the key messages emerging from EffWorks Global 2023. There will also be plenty of opportunities to ask our panel of experts questions about marketing effectiveness.


9.00am Breakfast and networking

9.30am Introduction

  • Sue Benson, Founder and Managing Director, The Behaviours Agency

9.35am The Timeless Importance of The Show

  • Will Headley, Head of Labs, System1 Group

10.05am Expert panel

  • Lorna Hawtin, Disruption Director, TBWA\MCR (moderator)
  • Isaac Kirk, Senior Strategist, TrunkBBI
  • Dominic Randle, Director, Running Total Media
  • Tim Whirledge, CSO, McCann Manchester

10.40am Audience Q&A

10.55am Closing remarks          

  • Sue Benson, Founder and Managing Director, The Behaviours Agency

11.00am Event ends

Agenda subject to change.

Last updated 01 May 2024