Signals in the noise (virtual)

A guide to media accountability in the era of data abundance

We all know there’s an abundance of audience measurement data available – but how much of it is trusted, accountable and transparent?

In this sea of data abundance, we need beacons of the industry to keep us safe from the rocks of unreliable data, opaque data and misinformation, to help us chart our passage through to safe waters. 

Join us to hear different viewpoints – including agencies, brands and media owners – on how JIC data is used to create and measure effective campaigns, and the importance of joint industry oversight of the research underpinning media.

Agenda

9.30am Introduction 

David Fletcher, former Chief Data Officer, Wavemaker

9.35am Keynote

Tim Harford, Economic journalist and broadcaster

9.55am The importance of audience data as part of the planning process

Richard Kirk, Incoming Joint CSO, EssenceMediacom

10.15am The use of data in OOH

Richard Bon, Managing Director, Clear Channel UK

10.25am Using data in media investment decisions

Chris Ladd, Head of Media, Nationwide Building Society

10.45am Understanding our audiences and where to find them

Jennifer Carey, Head of Media, Channel 4

10.55am Accountability and reporting 

Rhian Feather, Head of Media Planning, OMD

11.15am A regulator's use of data

Eleni Marouli, Head of Market Developments, Ofcom

11.25am Closing remarks

David Fletcher, former Chief Data Officer, Wavemaker

11.30am Event ends

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Last updated 17 April 2024