Join IPA Foundation Certificate tutor Laura Chaibi for her revision webinar in preparation for the online exam
In this session, the tutor will cover her top revision tips and exam preparation advice, as well as key information on the exam format and marking criteria. During the session, tutor will provide you with the opportunity to ask her any questions about the online learning and what to expect in your online exam.
Please Note: Once booked onto the session, a joining link will be shared with you the day before the webinar.
Laura Chaibi, a globally recognised media and marketing professional, and a familiar name within the IPA community as one of the founding members of IPA touchpoints. She’s held leadership roles at some of the most respected names in the industry, including BBC, Yahoo, Orange, Acxiom, and MBC, and has consulted for top-tier organisations such as Red Bull Media House, Comcast, Nielsen, and Ipsos. She has pioneered digital measurement frameworks for many industry currencies that remain benchmarks in the field, and has used over 100 data sources and tools for media and advertising insights.
Laura’s approach combines strategic insight with a deep understanding of audience behaviour, data-driven marketing, and the changing face of media consumption. She is also a published author and speaker and was selected as a ‘Woman of Tomorrow’ by a panel of industry CEOs in partnership with the IPA, recognising her leadership and contribution to the future of advertising.
In addition to her consulting work and tutoring role with the IPA, Laura has judged over 2,000 entries for global awards, including the IPA Effectiveness Awards, Effies, WARC Cannes Lions and Strategy Awards, and i-com Data Creativity Awards. She served 8 years on the board of WIRe (Women in Research), a U.S.-based non-profit championing women into leadership within the research and insights sector.
If you have any questions, please get in touch with [email protected].