How to create work that works

Learnings from the IPA Effectiveness Awards

Discover how to create award-winning work and advance your career with insights from the 2024 IPA Effectiveness Awards.

To coincide with the launch of Advertising Works 27, we are sharing learnings from the campaigns that have set the benchmarks in effectiveness.

Join us to unpick the good, the bad and the ugly of work that works - from the people who have produced it and judged it.

What to expect:

  • Secrets to success: Gain insights from award-winning campaigns and understand the strategies that led to their success.
  • Career growth: Learn how to apply these winning principles to your own career and professional development.
  • Innovative work: Be inspired by the brave campaigns that dared to try new things and achieved results.

Don't miss this opportunity to learn from the best, and take your career and work to the next level.

Agenda

4.30pm Drinks and networking

5.00pm Welcome

  • Charlie Ebdy, CSO, Omnicom Mediagroup and Convenor, IPA Effectiveness Awards 2026

5.15pm IPA Effectiveness Awards 2024: unpicking the insights

  • Catherine Driscoll, Commissioning Editor, WARC Strategy, EMEA WARC

5.25pm How to deliver an award-winning campaign

  • Jo Arden, outgoing CSO, Ogilvy (moderator)
  • Loz Horner, Strategy Partner, Lucky Generals
  • David Lucy, Managing Director, December19

5.55pm Closing remarks

  • Charlie Ebdy, CSO, Omnicom Mediagroup and Convenor, IPA Effectiveness Awards 2026

6.00pm Drinks and networking

6.30pm Event ends

Advertising Works 27 will be available to purchase on the night for a discounted price of £36.00 - 40% off the full price.

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Last updated 10 February 2025