IPA Effectiveness Conference 2024

Hybrid conference

The IPA Effectiveness Conference returns both in-person and virtually on 9 October to provide unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance.

Expect new R&D, thought leadership and expert case studies covering topics such as humour, measurement and the effectiveness of creators. 

We will also welcome our 2024 Effectiveness Awards winners to the stage - fresh from celebrating their wins two days prior - to share the secrets to their effectiveness success.


8.30am Breakfast and networking

9.00am Welcome

  • Karen Martin, CEO, BBH and Chair, Effectiveness Leadership Group

9.10am The neuroscience of laughter

  • Professor Sophie Scott, Professor of Cognitive Neuroscience, UCL

9.35am What do we know about creators and effectiveness?

10.05am Creative consistency

  • Andrew Tindall, SVP – Global Partnerships, System1

10.25am Creative consistency: a point of view

10.45am Coffee break

11.15am Session TBC

11.35am Seize what’s starting: the role of experiments

12.10pm Interactive breakouts

1.10pm Lunch

2.10pm Future value of present spend

  • Dr Grace Kite, Economist and Founder, Magic Numbers and Magic Works

2.35pm Session TBC

2.55pm Interactive breakouts

3.55pm Coffee break

4.25pm Low alcohol beer: a head-to-head

4.55pm IPA Effectiveness Awards Grand Prix: the first interview

  • Catherine Kehoe, Chief Marketing and Corporate Affairs Officer, Nationwide and Chair of Judges
  • Grand Prix winners

5.25pm Closing remarks

  • Karen Martin, CEO, BBH

5.30pm Drinks and networking

7.00pm Event ends

Ticket prices:

  • Member (in-person): £350 + VAT
  • Member (virtual): £199 + VAT
  • Non-Member (in-person): £700 + VAT
  • Non-Member (virtual): £398 + VAT

NB: Bulk buy discounts for 5+ in-person tickets are available and will automatically be added during the booking process.

  • 5-9 tickets: 15% off
  • 10+ tickets: 20% off
Last updated 10 July 2024