IPA in Cannes

Join the IPA at the International Festival of Creativity

At Cannes Lions, the advertising and communications industry meets to celebrate the world's best work. Insight from iconic thought leaders, ideas from the world's most innovative companies, and inspiration from every corner of the creative marketing community come together at the Festival – for a week of world-class networking, learning, and history-making creativity.

The IPA is coming to Cannes with the session Effectiveness: The New Frontier, Wednesday 19 June, 3pm:

Discover some of the new frontiers of effectiveness thinking – how creativity influences pricing power, what the synergy between sustainability and profitability is and what it takes to prove the effectiveness of humour in marketing.

Dive into the insights from the IPA’s world-leading Databank and hear from leading econometrician Dr Grace Kite, M&C Saatchi Group CEO, Zaid Al-Qassab and former AMV BBDO Chief Strategy Officer, Bridget Angear.

With the IPA Databank's track record of revealing innovations and culturally significant campaigns, discover what 2024 has in store. Be ahead of the curve in understanding the future of effective creativity.

We hope you're able to join us if you're attending this year.

Please note that these events are accessible to those with Festival passes (in-person and digital).
Last updated 10 May 2024