IPA in Cannes

Join the IPA at the International Festival of Creativity

Cannes Lions International Festival of Creativity will return as a hybrid festival, in Cannes, France, from 20-24 June 2022. Things are set to be a little different, though. Get ready for a reunion like no other.

Cannes Lions International Festival of Creativity 2022 is back in real life. Cannes Lions has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.

The IPA are supporting two sessions on Monday 20 June, in conjunction with WARC: 

The Triple Jeopardy of Attention

Featuring three giants of advertising effectiveness - Karen Nelson-Field, Orlando Wood and Peter Field - this session on the Terrace Stage outlines how viewers’ attention in today’s media landscape can drive business success and what it tells us about creative development. Their new findings will present an urgent case for change and everything advertisers need to know to make it happen.

Creative Commitment - new learning from the ARC database

Stuart Heppenstall of Data2Decisions will be on the Discovery Stage in the Palais to present research by Dr Grace Kite on how return on investment is generally higher when advertisers commit budget, duration and multiple channels to their creative executions.

We hope you're able to join us if you're attending this year!

Please note that these events are accessible to those with Festival passes (in-person and digital).

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Last updated 16 June 2022