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IPA Insight Summit 2025 (virtual)

Telling human stories with data

The IPA Insight Summit returns for a second year.

Tune in to hear from a fantastic line up of speakers as we delve into the importance of insight, celebrate the contribution of the discipline to effective advertising, and provide plenty of fresh perspectives and learnings for you to take away with you.

In-person tickets are also available.

Agenda

9.30am Welcome 

  • Simon Frazier, Head of Marketing and Data Innovation, IPA

9.35am Keynote speech

Understanding people at the heart of data and how we get to true insight rather than just drowning in data

  • Sarah Gale, Director of Research & Insight, Global

9.55am Session TBC

10.10am IPA Insight Session

10.25am Panel Session

How Insight can drive inclusivity and reach missed and misunderstood audiences

  • Laura Rowe, Managing Partner, Head of Decisions Science, OMD UK
  • Ruth O’Neill, Insight Partner, Havas Media Network

10.55am Coffee break

11.25am Hearts and Science: National Lottery Strategies for Success

11.40am The Great Unwokening

  • Marina Graham, Research Director - Cultural Insights & Trends, MTM London
  • Alex Gibson, Associate Director, MTM London

11.55am The art of smarter questions for insight-led outcomes

  • Sam Knowles, Founder & Managing Partner, Insight Agents

12.15pm Q&A with Sam Knowles

You're chance to ask smarter questions

12:25pm Closing Remarks

  • Simon Frazier, Head of Marketing and Data Innovation, IPA

12:30pm Close

Agenda subject to change.

NB: TouchPoints subscribers receive IPA member rates for this event.

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Last updated 13 January 2025