Simon Frazier, Head of Marketing & Data Innovation at the IPA and author of "Making Sense: The Commercial Media Landscape", is hitting the road to bring you all the latest findings from the brand new 7th edition of the publication.
The series of publications has had over 60,000 downloads globally to date. Book your ticket now to join him at this breakfast talk in Newcastle on 24 September.
During this morning session, Simon will be covering:
There will also be an opportunity for Q&A where you can ask him all your burning questions.
This event will also be taking place in Leeds, Birmingham and Manchester.